Welcome to the world of NICOLI, where our passion for modern design is combined with impeccable luxury craftsmanship, to create timeless footwear with a twist. Established in 2004, our motto has always been and will always be to bring elegance and glamour to the perfection of Italian craft.

Today Nicoli’s designs, with uncompromising comfort coupled with immense attention to detail, have become a household name, known primarily for our Swarovski diamanté embellished shoes.

NICOLI is a family business and a family of business partners. As part of the Al Jaroodi Group, established in 1980, NICOLI remains a private enterprise allowing us to exercise complete control over both the quality of our products and their exquisite designs.

The brand’s instantly recognizable design aesthetic today consists of an extensive footwear collection along with hand embroidered evening bags and clutches.

Nicoli’s presence ranges from international shop in shops, curated collections in leading department stores, high-end standalone flagship boutiques and specialty retailers worldwide, all working in unison to bring their accessory collections to a global audience.

 

THE VISION

Emotional: Stylish, Edgy, Confident
Descriptive: Contemporary, Innovative, Elegant, Unique, Modern
Brand Function: Self-Expression, Feminine, Youthful

 

THE MISSION

NICOLI is an upmarket boutique, which is renowned for our innovative, high-quality footwear and bag collections. We believe in quality over quantity - our products are NEVER mass produced and are handmade from the finest materials. Our collections and boutiques epitomize uniqueness, individuality and the personalities of the women who shop there.

 

THE GOAL

Consistently deliver high-quality, limited edition accessories that are feminine, on edge and on trend.